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By Williams, Matt
Confused.com is reviewing its Pounds 23 million advertising arrangementsjust one month after parting company with Beattie McGuinness Bungay and bringing its creative work in-house. The price- comparison website has held talks with a number of agencies about its advertising business and is preparing to kick off a formal pitch next month.
Mike Hoban,lhe Confused, com chief marketing officer, is overseeing the process. Hoban was appointed to the newly created role in May after joining from DirectGov.
Confused.com had worked with BMB for just nine months before they split last month.
During its time working on the account, BMB was responsible for creating a campaign called "jeans, guitar and tennis", which showed members of the public being haunted by objects that they could have bought if they'd saved money on their car insurance by visiting Confused.com.
PHD, which handles media for Confused.com, is thought to be unaffected by the review.
Confused.com is involved in a fight for users with rivals Comparethemarket.com and Gocompare.com, which have succeeded in creating brand awareness with their meerkat and opera singer characters.
Copyright Haymarket Business Publications Ltd. Aug 20, 2010
(c) 2010 Campaign. Provided by ProQuest LLC. All rights Reserved.
Confused.com is reviewing its Pounds 23 million advertising arrangementsjust one month after parting company with Beattie McGuinness Bungay and bringing its creative work in-house. The price- comparison website has held talks with a number of agencies about its advertising business and is preparing to kick off a formal pitch next month.
Mike Hoban,lhe Confused, com chief marketing officer, is overseeing the process. Hoban was appointed to the newly created role in May after joining from DirectGov.
Confused.com had worked with BMB for just nine months before they split last month.
During its time working on the account, BMB was responsible for creating a campaign called "jeans, guitar and tennis", which showed members of the public being haunted by objects that they could have bought if they'd saved money on their car insurance by visiting Confused.com.
PHD, which handles media for Confused.com, is thought to be unaffected by the review.
Confused.com is involved in a fight for users with rivals Comparethemarket.com and Gocompare.com, which have succeeded in creating brand awareness with their meerkat and opera singer characters.
Copyright Haymarket Business Publications Ltd. Aug 20, 2010
(c) 2010 Campaign. Provided by ProQuest LLC. All rights Reserved.
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